Written by Denim Marketing

Boutique-style marketing firm Denim Marketing has made a name for itself within the homebuilding industry with many team members serving in local and national leadership roles. Currently, four people at the firm are serving in positions on local councils, national committees and in leadership programs, in addition to philanthropic ventures and regularly speaking at the annual International Builders’ Show (IBS).

“We have an excellent group of thought leaders at Denim Marketing eager to serve and give back to the home builders that support our company,” Denim Marketing President Carol Morgan said.

Known for her impressive track record of leading within the homebuilding industry on both local and national levels, Morgan was most recently inducted into the National Association of Home Builders (NAHB) Society of Honored Associates. Society inductees encourage others to participate more with the association and provide a model to those looking to get involved on the national level.

Since Morgan received the prestigious Masters in Residential Marketing (MIRM) designation in 2005, she has also served on the national level in multiple positions, such as the Professional Women in Building (PWB) Chair, Membership Committee Chair and Advisor to Chairman Greg Ugalde. Representing more than 74,000 associates nationally, she is currently serving as the chair of the Associates Committee, as well as vice-chair of Public Affairs for NAHB and serving on the Board of Directors for HomeAid Atlanta, the designated charity of the Greater Atlanta Home Builders Association (GAHBA). Additionally, Morgan is an Associates Delegate representing the GAHBA at the national level.

Courtney Stewart, senior account manager at Denim Marketing, is also considered a leader in the homebuilding industry. In 2018 and 2019, she served as the inaugural Chair for the GAHBA Young Professionals Group (YPG), a group that encourages young leaders’ involvement in homebuilding, continuing the proud tradition of industry involvement into the future. Stewart was then selected to participate in the inaugural 2021 YPG Emerging Leaders Program, a year-long program that teaches participants more about the homebuilding industry through networking and educational opportunities.

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Stewart is currently acting as the vice-chair on the executive board of directors for the PWB Atlanta Chapter. Serving as the voice of women in the homebuilding industry, PWB is dedicated to promoting industry professionalism and supporting its members at the local, state and national levels through networking, educational opportunities, outreach, legislative awareness and professional and personal development.

Mandy Holm, Denim Marketing account manager, has served on the Atlanta Sales and Marketing Council Board of Directors since 2018, after having volunteered with the Council two years prior and is currently serving on the executive board as Secretary/Treasurer. Atlanta SMC is dedicated to developing a higher level of professionalism in general membership through education and the exchange of ideas.

Gabriela Lumpkin Denim Marketing account manager was selected for the 2022 Class of the YPG Emerging Leaders Program. Intended to build the next generation of industry leaders, this program brings together young professionals in the building industry.

Additionally, members of the Denim Marketing team are also regularly invited to speak at local councils and IBS, the world’s largest annual light construction show. In 2022, Morgan spoke at IBS for the 16th consecutive year, Holm spoke for the fourth consecutive year and Stewart spoke for the fourth year.

To learn more about available Denim Marketing services for home builders, visit www.DenimMarketing.com.

Source: Atlanta Real Estate Forum

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